Chasdei Naomi Charity Portfolio
Photography & Videography
This Gallery Consists of Original Photographs and Videos all shot and edited by Oriel Rosen.
Social Media Copywriting
Content and copywriting examples from the Chasdei Naomi Social Media Pages and Website written by Oriel Rosen.
IDF Soldiers in Israel Receive Winter Care Packages from Holocaust Survivors
“You have really warmed our hearts, Thank you” says Hagai, IDF commander from Fort Shura. This year, in addition to holocaust survivors, Chadei Naomi distributed winter kits to IDF Soldiers. Chasdei Naomi Staff and volunteers brought the blessed donations, that were assembled by Holocaust Survivors, for the IDF Soldiers Israel relies on.
College Students Volunteering in Israel
Volunteers from Jewish National Fund - USA , and SHORASHIM, flew all the way from the🛫 #usa to #israel 🛬 , and spent their first morning 🌞, in #jerusalem with Chasdei Naomi Nonprofit Charity! ❤️👏These Amazing Volunteers
Support Israel
Chasdei Naomi [est. 1984] is one of Israel’s oldest and most respected Nonprofit Charities. Providing #IDF Lone Soldiers, Orphans, Holocaust Survivors, and Families in Need the means to survive, and much earned respect. Follow Chasdei Naomi Hasdei Naomi FR חסדי נעמי לב נעמי lev naomi Protect our Jewish Nation, and Join the Chasdei Naomi Family! #AmYisraelChai #Israel #charity #BringThemHomeNow #donate #volunteer #nonprofit #charity VISIT https://www.giusim.co.il/en/ to DONATE
Shavuot
Chef Jeki Azulay, who received help from the organization as a child, came to pack Shavuot Care Packages! 📦🧀🥛 Every donation from you = a food package📦🥑🍎 + a basket of Shavuot dairy products📦🧀🥛 for Holocaust Survivors, Elderly Citizens, and Families in Need! #masterchef #volunteer #donate #Israel #charity #nonprofit #shavuot
Valentines
Happy Valentines Day יום האהבה שמח❤️ Chasdei Naomi ❤️https://www.chasdei-naomi.org/Spreading LOVE since 1984 Chasdei Naomiis celebrating Valentines Day with Holocaust Survivors who have been married over half a century!!!https://www.chasdei-naomi.org/ 🌹🌹🌹🌹🌹🌹🌹🌹🌹
Hebrew Writing Examples
Happy Valentines Day יום האהבה שמח❤️ Chasdei Naomi ❤️https://www.chasdei-naomi.org/מחלקים אהבה לעם ישראל מאז 1984!!! השנה בואו לחגוג עם ניצולי שואה שנשוים מעל 60 שנה!! https://www.chasdei-naomi.org/ 🌹🌹🌹🌹🌹🌹🌹🌹🌹
UX/UI
UX/UI Style guide and redesign developed by Oriel Rosen and Proposed to the CEO of the Chasdei Naomi Non profit Charity.
Chasdei-Naomi.org
Website redesign
As the first UX UI to work for Chasdei Naomi I compiled the websites numerous problems and implemented the solutions.
Let's Start from the Top:
1. The Navigation Bar has a gradient in the english website only, because when the hebrew website was updated the English wesite stayed with an out dated design. 2. The Logo Resolution is very low, and the logo appears pixelated on most screens. 3. The Company Slogan is too small to read, and appears as a faint white squiggle on most screens. 4. The TikTok Icon is Missing 5. The Search Bar opens on full screen, disabling the rest of the website.. 6. The Social Media Icons are not centered. 7. The Volunteer page does not exist.
Hero Section
8. Who are you calling NEEDY?? This is not the appropriate translation, and has a negative conotation. 9. The Video in the Hero Section does not start automatically when the site is opened.
Body
10. Logo Repetition: The Logo appears 8 times when first opening the landing page. 11. The article thumbnails are not the same size.
Heirarchy
12. The Most important section on the website, the Donation Section, appears before the footer, after the hero section, articles, image gallery and video carrousel.
Hebrew Site
13. Where is the HERO SECTION? 14. The Thumbnails are not cropped well, or are not the correct resolution/format. 15. The LOGO is not alligned to the middle of the navigation bar. 16. This inconsistent cornering occurs repeatedly throughout the website.
Logo Redesign
From to
After Long consideration, the following Logo Design was Proposed to the CEO of Chasdei Naomi. Due to the ilegibility and Serific font the original logo was designed with, I carefully considered how to modernize the companies logo, with Digital Marketing and Merchandise in mind.
